{"id":113,"date":"2019-11-21T09:43:47","date_gmt":"2019-11-21T09:43:47","guid":{"rendered":"http:\/\/trends.memoq.com\/?page_id=113"},"modified":"2020-01-13T14:18:31","modified_gmt":"2020-01-13T14:18:31","slug":"new-media","status":"publish","type":"page","link":"https:\/\/trends.memoq.com\/new-media\/","title":{"rendered":"New media"},"content":{"rendered":"\n

\n\t\tNew media, new horizons, new context\n\t<\/h3>\n\t

The rapid evolution of new media and the corresponding new ways in visualization represent two major opportunities: we can gain a more thorough view of our subject matter in our work environment on the one hand, and we can benefit from new business opportunities on the other.<\/p>\n

 <\/p>\n

Video and streaming services<\/b> have been around for quite some time now. However, the industry has experienced an astonishing growth in the past four years and revenues more than doubled from 2013 to 2016. In the US alone video streaming produced about 6.2 billion USD in revenues in 2016 and to really understand just how global this trend is, it is enough to take a look at the Chinese streaming market that experienced a 180% growth to top at about 3 billion USD alone in the same year. It is obvious that the language industry will have a stake in this massive opportunity.<\/p>\n

 <\/p>\n

Augmented reality<\/b> has also been with us for some time now. In 1992, people were watching the first real AR system Virtual Fixtures with awe: at that time military applications were the main direction for the technology, with the gaming industry following suit somewhat later. Gaming aside, today the technology is everywhere from medical technology to engineering: it has a place wherever it can successfully aid complexity. But how complex is translation and localization? Can AR also aid translators in supporting complex tasks?<\/p>\n

 <\/p>\n

While augmented reality can have the capability to extend our horizons by broadening work environments to aid our workflows, there is also a similar leap concerning horizons in our daily work. This broadening of horizons takes place in context<\/i><\/b>.  Context is a curious thing: we are used to ripping text (strings) off context to be able to work more effectively, but, at the same time, we also heavily rely on context to verify our efforts with our goals. Recent advancements in technology aim to provide a real-time context right in our translation environment to be able to verify our efforts immediately in the target application. What we have seen so far, some of us believe, is only the beginning \u2013 more to come in 2018.<\/p>\n\t

References<\/p>\n

 <\/p>\n

    \n
  1. Growth of streaming services outpacing traditional cable. Nathan McAlone. April 11, 2016. Business Indiser.<\/a><\/li>\n
  2. Video streaming services saw giant leap in 2016. Claire Atkinson. January 6, 2017. New York Post.<\/a><\/li>\n
  3. China’s live streaming market grew 180% in 2016. Tracey Xiang. March 31, 2017. Tech node.<\/a><\/li>\n<\/ol>\n

    \n\t\tVideo translation: a next generation demand\n\t<\/h3>\n\t\t\t\t\"Gonzalo-wb\"\n\t

    Gonzalo Fern\u00e1ndez<\/strong><\/p>\n

    Digital Marketing Manager at memoQ<\/p>\n\t\t\t\t\"ZsoltV-bw\"\n\t

    Zsolt Varga<\/strong><\/p>\n

    Product Owner at memoQ<\/p>\n\t\t\t\t\"SandorPapp\"\n\t

    S\u00e1ndor Papp<\/strong><\/p>\n

    Event Marketing Manager at memoQ<\/p>\n\t

    We are in the midst of a revolution driven by video content \u2013 Gonzalo Fernandez, Digital Marketing Manager; Zsolt Varga, Product Owner; and S\u00e1ndor Papp, Event Marketing Manager, all share the opinion that this fact will influence the coming year in the industry.<\/strong><\/p>\n

     <\/p>\n

    We have a new breed of humans<\/b> growing up in front of our eyes. Nowadays, kids know how to play a video on YouTube earlier than to hold a pen and definitely much earlier than to read. They learn about the world sooner and access more information in a much shorter time span than the previous generations. When they become teenagers, they are not really interested in static text or books; they can only relate to animated content. As they become adults, most of the text they will read will be related to video content<\/b>, e.g. subtitles.<\/p>\n

     <\/p>\n

    So, how is this new generation changing the landscape of content produced and consumed on the internet?<\/p>\n

     <\/p>\n

    Currently, 300 hours of video are uploaded to YouTube every single minute and 5 billion videos are watched on that platform daily. In addition, about a hundred million hours of Facebook videos are watched every day, and the number of Facebook video posts is estimated to increase at a rate of 75% per year. With technology advancing at an exponential rate, and new generations mastering the skills once possessed only by film industry professionals, we consume more video content every day, and we ourselves create animated content more easily and at an increasing frequency.<\/p>\n\t

    \n\t\t
    “Approximately 70% of YouTube visitors are currently non-English speakers. If other media platforms feature similar figures, it is clear there is market potential for language service providers. Translation technology providers will also need to adjust their offerings to this new challenge. Although subtitling has been around for a while, CAT tools will need to be prepared for the future.”<\/header>\n\t\t\t\t\t